Here’s the skinny behind SuperFat
We want you to fuel your body right
Guilt-free snacking shouldn’t be hard. So why can’t you find a snack made from real food, that doesn’t taste like cardboard, and is certified by the most respected authorities in the business? Now you can.
THE HEALTHY SNACK YOU CAN TRUST
Snacking guilt-free shouldn’t be rocket science. With SuperFat it isn’t:
To put it in a way our marketing team prefers:
We're just a low-carb snack, rigorously researched, tested and proven by science to make you feel and perform your best.
Meet David, our founder
(and recovering anti-fatter)
I’ve always lived an active lifestyle. I’m a serial entrepreneur, used to compete in Ironman triathlons, marathons, and endurance sports, and still make physical activity a centerpiece of my day.
For years, I was desperate to find the perfect diet for my lifestyle. I tried Keto, Paleo, even vegan. I went all-in every time. But no matter the diet (or my level of commitment), I never saw the results I wanted.
I was shamed into thinking it was my fault. I wasn’t doing enough. For a while, I let that shame get to me. These diets are popular for a reason, right? Maybe it was my fault.
Fortunately, I was born with a bit of a stubborn streak. One day I decided to refuse to accept the blame. I knew I did everything each diet asked of me. I was committed, open-minded, and willing to make serious lifestyle changes.
So, where was the disconnect? I set out to find the reason why I didn’t see the results I expected.
It didn’t take me long to discover I wasn’t the only one struggling. There were (and still are) countless other people out there who had been tricked into starving their bodies of what turns out to be one of its most essential nutrients.
Try some of David’s favorite snacks
I still can’t believe how good these taste. I’ve always loved chocolate chip cookies, and with these, I can snack guilt-free.
This is the product I always wanted when I tried all those other diets. Delicious, travel-friendly, and packed with probiotics.
Facts about fat
Fats help your body absorb key vitamins. They keep you feeling full. They prevent your blood sugar from spiking and crashing after you eat.
Oh, and by the way — fat fuels your body.
Sounds too good to be true, right? Wrong. But don’t trust us. Trust science! (1).
Armed with this science, David set out to find the perfect food to fuel his busy lifestyle.
It didn’t exist (but you already knew that).
So he did what any entrepreneur would do. He took matters into his own hands — and SuperFat was born.
Fat isn’t bad for you.
That’s not our opinion. It’s science. (1)
So why do you think fat will, well, make you fat?
You’ve been lied to for years by Big Food, all so you’d buy into the latest low-fat diet fad (and products).
But don’t worry. You’re not alone.
The perfect snack to fit your
Diets come and go. What works today might be taboo tomorrow. You know what doesn’t change? Science — and science has spoken. Fat is good. Fat is essential. Fat is here to stay.
But it isn’t always easy to know what kind of fat to add to your diet. That’s where SuperFat comes in.
We’re the snack you always loved to eat, but thought you had to give up to “be healthy.” Backed by science, proven to fuel your body naturally. We’re almost too good to be true.
SuperFat Culture… We’re humans
We have purpose and values. Not made up generic things that sound good.
Empowering change with fat
WHY? WHAT GETS US OUT OF BED?
We’re driven by a cause, by a purpose, a belief.(#) We believe a simple change in how we view fat can change your life — and the world.
You can lose weight, gain muscle, and feel amazing. Doctors can treat obesity and Type-2 diabetes naturally.
We all can become the best versions of ourselves.
We know change can be hard — but it’s not always complicated. Sometimes you just have to cut through the fat.
How? The values we live by
Food is personal. That’s why we think it’s important for you to know not just what goes in your body — but who the people are behind the food you eat. Here’s what we stand for and how we live:
Figure it out
Amazing experience, always
Scrappy, but smart
MEET THE TEAM
A high fat eater and founder of multiple companies, including Grasshopper, Chargify, Smilebar and SuperFat. I am the official taste tester at SuperFat.
Siamak is the founder of multiple companies, including Grasshopper, Chargify, Smilebar, and SuperFat, as well as National Entrepreneurs' Day. I am responsible for the overall brand direction of SuperFat.
Mike has worked in businesses ranging from nuclear power plant operations, to food distribution. Before SuperFat he ran customer acquisition at Grasshopper. In his spare time he does full Ironman races every few years. I am responsible for the day to day operations of SuperFat.
Rachel is a passionate natural foods enthusiast and worked previously for brands ranging from chocolate bars to dried fruit. She’s also a health nut and spends spare time hiking and biking in the hills of Boulder, CO. I manage retail sales for SuperFat.
Robbie’s passion for CPG food businesses started with importing specialty “panela” sugar to the USA from Colombia. I manage SuperFat’s online marketing operations.
Theresa has owned and operated several Amazon-focused E-commerce brands. When not working, she enjoys rock climbing and cycling. I manage SuperFat’s Amazon Channel and assist in new product expansion.