SuperFat - James Altucher

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"SuperFat nut butters are amazing!

I use them post workouts and during the game. I take them everywhere!"

Caleb Frare, Chicago WhiteSox

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Why does fat have such a bad reputation?

Because the sugar industry, processed food companies, and special interest groups - they all lied.

For over half a century, we were made to believe that fat was absolutely terrifying. Without any substantial evidence, we, as a society, suddenly became scared that fat would stick to our arteries like gunk in old pipes and cause strokes, diabetes and heart attacks. 

In the 1960s, the sugar industry paid scientists to play down the link between heart disease and sugar by promoting saturated fat as the culprit. 

The demonization of saturated fat derives from a misunderstanding of processed foods containing sugar, chemicals and saturated fat; Packaged foods are filled with sugar and low quality ingredients, which are optimized for taste and addiction instead of health and performance.


Now we know the truth.

Not all fats are bad. Not all fats make you fat.

The Keto revolution arrived and changed everything. We now know that NOT ALL FATS ARE BAD. Plant-based fats, like those found in avocados and nuts, are essential to our diets and provide incredible benefits like giving us energy and supporting our metabolism and brain function. Plant fats are essential to our health. 

Beginner's Guide to the Keto Diet

Keto. It’s a popular diet these days but what’s all the fuss about? Are all these people eating more fats really losing weight and becoming healthier... Or is it just a flash in the pan? We’ll give you a brief overview of the key terms, walk you through some of the primary benefits and risks, break down what your optimal macronutrient balance, get you a meal plan, shopping list, and some final tips for getting started!